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Srinagar:To promote J&K “aggressively” in national and international travel market, a team of tourism department is participating in the three-day South Asian Travel and Tourism Exhibition (SATTE), which began on Wednesday in New Delhi.

SATTE is one of the biggest travel shows in Asia providing platform for travel agents, tour operators, hoteliers, destination management companies, tourism boards to sell their products and network with their potential clients from across the globe.

Besides, state tourism department, over hundred travel agents, hoteliers, other service providers and heads of the various travel and hotel associations from Kashmir, Jammu and Ladakh are participating in the travel show to showcase the state’s tourism potential, an official spokesperson said.

He said, Secretary Tourism, Rigzin  Samphel, Director Tourism Kashmir Nisar Ahmad Wani and Director Tourism Jammu Om Prakash Bhagat along with other senior officers from the department are heading the J&K delegation.

They held interactions with the leading travel agents from within and outside the country and apprised them about the state’s tourism products.

“SATTE is one of the largest tourism shows in Asia where we can promote our tourism destinations. The department will provide all the information about the JK’s destinations, products, services to the visitors to attract them to the state,” the secretary tourism said.

Over 20,000 visitors, including domestic and international sellers and buyers, state tourism officials, heads of international tourism boards, hoteliers, and aviation experts showcased their products and services to the global trade community.

The travel show also provides an opportunity for the state tourism department to conduct business sessions with the visitors during the travel show, said the spokesperson.

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