ZT News Network

Srinagar, March 4: The Kashmir Tourism Players  will make all out efforts to defeat the motivated propaganda by vested interests, intended to target economy of Kashmir and to prevent people from interacting with Kashmiri people.

This was stated in a joint statement issued by Kashmir’s major business and tourism association today.

“It was unfortunate how social media, some selected TV Channels and print media were being used to spread false and misleading news. The divisive elements are attempting to influence the secular and unbiased opinion of a majority of people by exhorting them not to visit Kashmir”, the joint statement reads.

The statement further reads:

In this hour, it is the responsibility of all public thinkers, intellectuals and members of the civil society to expose elements behind these sinister campaigns. Time has come to ask uncomfortable questions and seek answers from those busy in distortion of facts.  True picture of Kashmir awaits unprejudiced minds to see for themselves how far from reality the obfuscation is. We are proud, as ever, of our hospitality, humanitarian values and secular ethos.

“The Kashmir Tourism players urges all secular and right thinking individuals, interested in knowing the truth to see how negative image of our place and people is projected.

All this for what?  Only for elections. The politics of hatred and communalism has found no takers as the recent domestic election results for four states indicate and the escalation of conflict has been discouraged by all global powers. Patriotism seems to be the last refuge for some elements and needs to be seen in the light that it deserves.

This is a message of peace, brotherhood, love and understanding from a place where people are undergoing very tough and harsh conditions.

The State Government is also urged to take all measures required for bringing the Tourism and other sectors of our economy back on track.

Visit Kashmir:

Ø If You want to escape unrelenting warmongering by sections of the media;

Ø If You are tired of unashamed ridiculous news anchors;

Ø To know difference between Truth and Hype;

Ø To know How propagation of Hate Politics has alienated people;

Ø To know how good our people are, in particular youth, who have been pushed to the wall;

Ø To know how secular our people are, who opened their doors for the visitors, stranded or otherwise, in moment of crisis;

Ø To know how appreciative we are of the help extended and doors opened to our people, especially students, when under attack from goons and hooligans in various States;

Ø To know that like all human beings, what we strive for is respect, honour and a life of dignity.

The signatories to the joint statement include:

1.        THE KASHMIR CHAMBER OF COMMERCE & INDUSTRY (KCC&I)

2.       PHDCCI J&K

3.       KASHMIR HOTEL AND RESTAURANT ASSOCIATION (KHARA)

4.      KASHMIR  HOTEL  AND RESTAURANT OWNERS FEDERATION (KHAROF)

5.       J&K HOTELIERS CLUB

6.      PAHALGAM HOTEL AND RESTAURENT OWNERS  (PHARO)

7.       JAMMU AND KASHMIR HOTEL AND RESTAURANT ASSOCIATION (JKHARA) 

8.      TRAVEL AGENTS ASSOCIATION OF KASHMIR (TAAK)

9.      TRAVEL AGENTS SOCIETY OF KASHMIR   (TASK)

10.   JAMMU & KASHMIR TOURISM ALLIANCE  (JKTA)

11.     TOURIST TRADE INTEREST GUILD (TTIG)

12.    NIGEEN TOURIST TRADERS ASSOCIATION (NTTA)

13.    ADVENTURE TOUR OPERATORS ASSOCIATION OF KASHMIR (ATOAK)

14.    TRAVEL AGENTS FEDERATION OF KASHMIR (TAFOK )

15.    DOMESTIC TOUR OPERATORS ASSOCIATION OF JAMMU AND KASHMIR (DTOAK)

16.    TAAI JK CHAPTER

17.    HOUSEBOAT OWNERS ASSOCIATION (HBOA)

18.    URBAN TRAVEL AGENTS ASSOCIATION(UTTA)

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