Ziraat Times Exclusive

Srinagar, Jan 19: In a first, Srinagar-based Fruit Master Agro Fresh will produce pre-stressed poles in Kashmir in collaboration with an Italian company namely Contec SRL.


Speaking to Ziraat Times, Faisal Burza (Managing Director) of Fruit Master Agro Fresh Pvt. Ltd said, “One of the biggest challenges faced by the growers of the valley in shifting to high density plantation was the unavailability of good support structure for high density plantation in the state, to solve this problem, Fruit Master Agro fresh, a leading player in the pre and post-harvest segments of the horticulture sector has collaborated with Contec SRL of Italy to set up a state of the art pre stressed concrete pole manufacturing factory in Kashmir.”


Giorgio Tonin (Technical Director) Contec SRL and Faisal Burza (Managing Director) Fruit Master Agro Fresh Pvt. Ltd. during signing of their partnership contract.

Contec group is the leading manufacturer of machinery for manufacture of pre stressed concrete poles in the world.


On the occasion of signing the contract between the two companies, Mataoui, Marketing Head of Contec Group said that their company  have been working with Fruit Master for the last one year to adjust their machine to the local conditions, and, finally, after one year they have achieved their target.


“We are very pleased to collaborate with Fruit Master”,  Mr. Mataoui said.


“With this collaboration we have solved a long standing obstacle in the development of High Density orchards in Kashmir, and hopefully this will help us to make our horticulture industry globally competitive”, Faisal Burza, Managing Director of the group said.


M9 rootstocks, used in high density orchards, require support as they are dwarfing root stocks that are trained to produce more fruit than wood. Globally pre stressed concrete poles are used in support structure due their high resistance, tensile strength and reasonable cost. The poles are installed without any concrete and are expected to last for more than  50 years.


“Our company focuses on quality that is the reason we have decided to use pre stressed concrete poles instead of wooden or steel poles”, said Uzair Javeed, Project Head of the Pre Harvest division.


Fruit Master Agro Fresh has been at the forefront of innovation in the state horticulture sector and this new development is yet another feather in their cap.


“We have partnered with Contec Italy for setting up a pole manufacturing plant in India. This will be a huge achievement for High Density orchard establishments in the country as we can make the concrete poles in India. Contec is the world leader in concrete pole technology and signs exclusive contracts for every country. In India they have partnered with fruit master agro fresh”, Mr Faisal further said.